This Insomniac Records TikTok project exemplifies my creativity, trend awareness, and social media expertise. The video, which received over 80,000 views and 12,000 likes, effectively captures the excitement of a live event while informing viewers about the brand's role in the dance music scene. By leveraging popular music, eye-catching visuals, and a captivating narrative, I successfully engaged the audience and boosted brand awareness, fostering a sense of community among dance music enthusiasts. My understanding of TikTok's algorithm and trends was key to optimizing the video's reach and impact. This project reflects my ability to merge creativity with strategic thinking, resulting in memorable content that amplifies a brand's presence and resonates with its target audience.